March 25, 2023

This yr, I’ve spent quite a lot of time on the highway, assembly with clients and capturing their tales for Now Go Construct. At this time, we’re releasing one among my favourite episodes, which options Veo, a sports activities know-how startup primarily based in Denmark. And whereas I might spend a whole publish on their historical past or their tech stack, I need to do one thing a bit totally different. I need to give attention to what occurs behind the scenes.

An amazing quantity of effort goes into creating every episode of Now Go Construct. From buyer analysis, to pre-production, to filming, to post-production, the method spans months. Take for instance, interviews. We spend hours upon hours (generally a full week) interviewing clients and accumulating B-roll simply to provide a single 20-minute episode. It’s an unimaginable quantity of labor, however work I discover attention-grabbing, as a result of I’m continually studying how our clients are utilizing know-how to resolve laborious issues. However what occurs to the remainder of the footage?

A number of what we movie is left on the chopping room ground. Veo is an ideal instance. I had a chance to take a seat with two of the co-founders, Keld and Henrik, for practically 90-minutes. We mentioned all the things from the overwhelming work it takes to get a startup off the bottom to the challenges they’ve confronted constructing their very own {hardware}. However quite a lot of this didn’t make it into the episode. So, I’d prefer to share a little bit of that dialog with you now (and don’t fear, we’ve got trimmed it right down to 15-minutes).

In some ways, Veo embodies the leadership principles we maintain true at Amazon, like “Invent and Simplify”, and “Are Proper, A Lot”. They work backwards from the client, and drive their choices with knowledge. It’s a useful lesson for startups and younger companies alike.

It was an absolute pleasure to fulfill Keld, Henrik, and all the fantastic individuals at Veo. I hope you take pleasure in the latest episode as a lot as I loved filming it. Now, go construct!