March 27, 2023

This 12 months, I’ve spent loads of time on the highway, assembly with clients and capturing their tales for Now Go Construct. At the moment, we’re releasing considered one of my favourite episodes, which options Veo, a sports activities know-how startup primarily based in Denmark. And whereas I might spend a whole put up on their historical past or their tech stack, I need to do one thing a bit completely different. I need to give attention to what occurs behind the scenes.

An amazing quantity of effort goes into creating every episode of Now Go Construct. From buyer analysis, to pre-production, to filming, to post-production, the method spans months. Take for instance, interviews. We spend hours upon hours (generally a full week) interviewing clients and gathering B-roll simply to provide a single 20-minute episode. It’s an unimaginable quantity of labor, however work I discover fascinating, as a result of I’m consistently studying how our clients are utilizing know-how to unravel laborious issues. However what occurs to the remainder of the footage?

A variety of what we movie is left on the chopping room ground. Veo is an ideal instance. I had a possibility to sit down with two of the co-founders, Keld and Henrik, for practically 90-minutes. We mentioned all the pieces from the overwhelming work it takes to get a startup off the bottom to the challenges they’ve confronted constructing their very own {hardware}. However loads of this didn’t make it into the episode. So, I’d wish to share a little bit of that dialog with you now (and don’t fear, we’ve got trimmed it all the way down to 15-minutes).

In some ways, Veo embodies the leadership principles we maintain true at Amazon, like “Invent and Simplify”, and “Are Proper, A Lot”. They work backwards from the shopper, and drive their selections with information. It’s a useful lesson for startups and younger companies alike.

It was an absolute pleasure to satisfy Keld, Henrik, and the entire fantastic folks at Veo. I hope you get pleasure from the latest episode as a lot as I loved filming it. Now, go construct!