March 28, 2023

A while in the past, I wrote to you about our plans to launch a brand new AWS Area in Switzerland. The wait is over. Beginning immediately, now you can use the AWS Europe (Zurich) Area.

I’ve been considering loads currently about how the cloud, and extra particularly AWS, has developed since we first launched in 2006. Again then the cloud was a spot. It was a single spot that you could possibly level to on a map. For Amazon, that place was us-east-1 in North Virginia. Now the cloud is in all places – it’s round us. AWS covers 6 continents, 28 Areas, and 90 Availability Zones. Entry to infrastructure is not a bottleneck for innovation. However this wasn’t at all times the case.

For a very long time, the most important constraint on innovation was the fee to buy and function {hardware} at scale. With the cloud, this constraint disappeared nearly in a single day. {Hardware} turned a programmable useful resource that you could possibly spin up and spin down at a second’s discover. AWS gave you entry to as a lot capability as you needed, everytime you needed it – and for the primary time, it was reasonably priced. In case you can think about it, again in 2006 we solely had a single EC2 occasion, the m1.small. Right now, there are effectively over 500 cases, the whole lot from huge reminiscence machines to Apple M1s (and for the historical past buffs, here is a timeline of EC2 releases).

Now we have by no means appeared again. Now we have by no means stopped innovating for our prospects.

One thing that I’ve seen over time, is that the concepts that dramatically change the best way that we take into consideration or do issues are hardly ever novel. Reasonably, they’re usually a mixture of an current idea with a brand new method, a brand new expertise, a brand new functionality.

Whereas I used to be in Zurich for Swiss Cloud Day, I had an opportunity to satisfy with Verity, an AWS buyer that’s reimagining warehouse logistics. Now, everyone knows that utilizing robotic methods in warehouses is nothing new – we use them extensively at Amazon. They assist people type gadgets into bins, choose merchandise off of cabinets, and mechanically bundle them for supply. Nonetheless, Verity is constructing on this.

They’ve created a totally autonomous stock administration system. Self-flying drones outfitted with environmental sensors and cameras can constantly monitor a warehouse offering real-time stock monitoring that’s extraordinarily correct. In lots of instances, it fully removes the necessity to manually depend inventory and reduces the necessity to run equipment related to it. This frees up employees to carry out extra priceless duties, reduces danger, and saves energy on the identical time. And that is simply the beginning, extra knowledge will reveal further insights and alternatives for patrons. AWS is offering the companies that permit Verity to concentrate on making warehouses greener, safer, and extra environment friendly, not on working and sustaining infrastructure.

If I’m being sincere, that is the kind of innovation I’ve come to count on from our Swiss prospects. You’ve been with us from our earliest days and I’m excited to see what you construct subsequent.